The Secret to Customer Success in SaaS Startups

First posted on the Blossom blog. While you can have 100s of customers signing up for your app every day, those same customers can leave just as fast.  Effective customer success helps makes your customers happier, keeps them on for longer and is the foundation for your startup’shyper growth.…

What is Agile? The Pursuit of Product/Market Fit

First posted on the Blossom blog. Part 1* and Part 2 of the “What is Agile?” series looked at the history of agile software development and the best practices development teams can implement.* Building on assumptions Pretend you’ve just delivered another software project on time and budget. But, there’…

What is Agile? The Developer Practices

This blog post was first published on the Blossom blog. Part 1 of What is Agile? looked at Agile, Waterfall, Scrum and Kanban. In this article, we’ll look at how teams are able to ship code quickly and with high quality. It’s the question that most teams want…

What Elon Musk Taught Me About Agile Software Development

And why we’re all doing it wrong. After reading an insanely long Wait but Why series looking into Elon Musk and Tesla, I realized that the entrepreneur extraordinaire has a link to agile software development that many seem to miss. And more importantly, it’s something we can all…

What is Agile? A History Lesson

To onboard new team members in Blossom we decided to make an agile primer – we don’t expect everyone to be an ‘agile expert’ off the bat. And now we’re sharing it. Enjoy! Old School Thought – “Waterfall” First, some history. Most software projects used to be run as a…

Why You Shouldn’t Rely On Positive Email Metrics

“Why You Shouldn’t Rely On Positive Email Metrics” was first published on the Blossom blog. A few months ago we decided to change the first email in our onboarding drip campaign. While the email performed 2x better than our second best email in the campaign, there was a problem…

From 250 to 60k: How to Growth Hack your Tweet’s Audience

This article first appeared in Medium. OR How emailing book authors sent my tweet on a frenzy. Not bad, right? 19 retweets and 77 favourites in just over a day. My most successful tweet prior to this one hadn’t cracked beyond the 2 retweet** mark. Let me share with…

5 Books to Kickstart your Growth Hacking Career

This article first appeared on Medium After joining Blossom to lead growth, I’ve immersed myself in everything that is, well, growth. This is my personal list of must read “growth hacking” books. Enjoy! 1. Traction “Traction trumps everything” — Gabriel Weinberg Traction = Growth. In a nutshell, Gabriel Weinberg and Justin…

The Current State of Agile Project Management Tools

People > Tool Let’s forget we have tools at all. We’re just people trying to work together on projects. But first, how do we ‘do’ projects? What are the essential parts of completing a project? Defining, prioritizing and tracking requirements Developers developing Knowing when something important happens Having…

How to Focus with Work-in-Progress Limits

First written on the Blossom blog. When I’m working on multiple things at once, and priorities constantly change, it can feel like I’ll get nothing done. Not only does my mind feel like a jumbled mess, I’m always thinking about the next task to complete. The good…