This article first appeared in Medium.
OR How emailing book authors sent my tweet on a frenzy.
Not bad, right? 19 retweets and 77 favourites in just over a day.
My most successful tweet prior to this one hadn’t cracked beyond the 2 retweet** mark.
Let me share with you a little “growth hack” which changed that.
1. Pick a growth area
Reach out to “influential industry leaders”
The #GrowthHacking hashtag has been performing great for me over the past few months. I knew with enough push, I could get the tweet to spread.
2. Prepare a list
For me it was quite simple, I had 5 books with authors to contact.
I decided I would:
This is a sample email I sent:
With that up my sleeve, I posted the Tweet and bam, the rest is history.
I know I won’t get this kind of interaction for all my posts… But with a little bit of work, it was a bucket-load better than just adding a few hashtags to a tweet.
I think the key lesson here is that:
Leveraging high-quality existing networks is a promising way to get real traction.
Find your influential industry leaders and utilize their networks to get your message across.
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