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From 250 to 60k: How to Growth Hack your Tweet’s Audience

This article first appeared in Medium.

OR How emailing book authors sent my tweet on a frenzy.

My tweet’s performance after one day

Not bad, right? 19 retweets and 77 favourites in just over a day.

My most successful tweet prior to this one hadn’t cracked beyond the 2 retweet mark.

Let me share with you a little “growth hack” which changed that.

1. Pick a growth area

After reading Traction (I did recommend the book after all), I thought I’d look into the Content Marketing channel to

Reach out to “influential industry leaders”

And hustle.

The #GrowtHacking hashtag has been performing great for me over the past few months. I knew with enough push, I could get the tweet to spread.

My tweet’s performance after two days — it’s a view of my Buffer Analytics

2. Prepare a list

For me it was quite simple, I had 5 books with authors to contact.

I decided I would:

  • Email (some of) the authors I referred to in my blog post.
  • Tag (some of) them in a Tweet.

3. Action

This is a sample email I sent:

Example email I sent to the book authors

Most people responded. Awesome! I even had a promise of a retweet.

With that up my sleeve, I posted the Tweet and *bam*, the rest is history.

Retrospective

I know I won’t get this kind of interaction for all my posts… But with a little bit of work, it was a bucket-load better than just adding a few hashtags to a tweet.

I think the key lesson here is that:

Leveraging high-quality existing networks is a promising way to get real traction.

Find your influential industry leaders and utilize their networks to get your message across.


Follow me on Twitter, read my blog and share this article☺Thanks a bunch!